For every big success story on Facebook, there are also many stories of about people who tried it and gave up. So that brings us to the question, “Does marketing on Facebook work”? There is no doubt that it does. Facebook is the most visited website in the world. Being seen can mean a powerful boost for your list building efforts and your sales.
The key is to have an effective plan for how you’re going to brand and market your business on Facebook. Here is a list of 21 tips to get you pointed in the right direction.
- Create a Facbook page. Marketers tend to confuse a profile with a page. If you want to market your business on Facebook, a profile won’t work because pages are for businesses and much more effective at getting your message out to people.
If you have already made a profile for your business instead of a page, you can use Facebook’s migrate tool and switch from a profile to a page. You will get to KEEP all of your followers. Here’s the link: https://www.facebook.com/pages/create.php?migrate
- Promote your fan page. One, put your fan page URL in your email signature so every time you send an email, it’s another way for recipients to find your Facebook page.
And two, blog about your fan page and don’t just ask your readers to like your page. You need to give them at least one compelling reason why they should like it. Bribes work well, but you could give any reason as long as it resonates with them. Third, add a “Like” button on your site.
- Cross promote your page. By posting on other people’s fan pages using your page’s username, you will have a visible link to your page with each comment.
- Consider Facebook ads. It’s easy to do and you can spend as little or as much money as you want. You can target your campaigns to only those people who are most likely to be interested in what you are offering.
- Promote your Facebook page on Twitter. First, place your fan page URL on your Twitter profile background. (Note: Only people using the web-based, not the mobile version of Twitter will see your background, but this is still a lot of exposure.)
Second, Tweet about your Facebook page. Ask your Twitter followers to like your Facebook fan page. Again, offering them a good reason why they should like it will significantly increase the response rate.
- Why should people become fans of your business? We’ve already touched on this, but it’s important: Give people a great reason to become your fan. Maybe it’s so they will receive discounts or updates or free stuff like a video, ebook, etc. You just need to make sure it’s something that motivates them to take immediate and fast action while you have their attention.
- Add your page URL to YouTube If you create videos to promote your business, add your fanpage URL link to your videos at the end of the video or at the beginning of the video description.
- Post frequently. If you forget about your fanpage, your fans will forget about you. Post engaging content once or twice a day with updates and questions. It is a mistake to make your posts all about you and your products. Instead, you should be posting about events, news, etc in your industry and throw some humor in where you can.
- Ask your fans to like your content so it gets shared on Facebook page. You should not ask every time, but occasionally is OK. When they like your post, more people will see it, which can lead to more fans, and that is a good thing.
- Questions: Get your fans involved with your page by starting discussions about industry news or your products and services. The best way to start a discussion is by simply asking a provocative question your fans cannot ignore. If you get stuck on what to ask, use the fill in the blank kind of question, such as, “If you could live anywhere in the world, it would be ____.”
- Do not become a troll. When starting discussions, remember to remain professional at ALL TIMES, without any exceptions. If you are perceived as quarreling with one or more of your fans, it won’t matter if you’re right. The only thing that will matter is that you lost your cool and look like a real jerk. If it looks like things may get nasty, offer the fan a private way to contact you (phone, email, etc.)
- Forget “I” and focus on “we.” Much like writing a sales letter, Facebook posts should be all about “we,” not I. For example, “We reached 500 likes today, thank you everyone!”
- Remember to use plenty of photos and videos. Videos and photos are better than written words and tend to get shared. So, use a variety of post types in your Facebook communications.
- Be thankful. Thank each new person who likes your page (you can find them by using the “New Likes” box.) This takes a little time, but it’s well worth it and will really make you stand apart from the crowd. Think about it, how many people have ever personally been thanked for a Like? You may very well be the first one to ever thank them.
- A suit and tie kind of personality is not advised on Facebook. It’s a SOCIAL community so be fun, be casual, be funny and make your fanpage an inviting and entertaining place for people.
- Brand your page. Your timeline image or video needs to totally ROCK and should effectively communicate the message you want to send to your fans, so you should spend some time getting it just right. Size images as close to 850 x 315 pixels as possible and make sure that video is clear for optimal viewing.)
- Keep track. Use Facebook insights to find out when people are the most engaged with your content. This way you will know when to post to get the maximum benefit.
- Encourage people to return. Facebook check-in deals will allow you to offer special incentives and rewards when people check in on your page.
- Keep it short and sweet. Want to capture the most eyeballs? If so, keep your posts to 80 characters or less. Longer posts tend to be skimmed over while shorter ones tend to be read.
- Pin your posts. No, we’re not referring to Pinterest. Facebook allows you to “pin” a post to the top of your timeline for one week. Use this to showcase something important, such as an upcoming event or a testimonial from a well-known person in your niche.
- Get busy. None of these tips will help you if you don’t get busy and use it to promote your business on Facebook!
Leave a comment below to share your own Facebook tips or how these tips have helped your business!